GUIDE / LOCAL SEO GUIDE

Local SEO and Google Business Profile, made simple

When someone searches for a service "near me", Google shows a map with a few businesses. Local SEO is how you earn a place there.

Start with Google Business Profile

Your Google Business Profile is the listing that appears on Google Maps and in local results. It is free. Create it at business.google.com, choose the most accurate category, and add your services, description and website.

Working from home?

Choose service-area business. Google asks for an address only to verify you, and keeps it hidden. Customers see the areas you serve instead.

What helps you rank locally

Relevance: the right categories, services and a clear description.

Distance: how close you are to the person searching, or the areas you serve.

Prominence: real reviews, consistent business details across the web, and a strong website.

Keep your name, website and contact details the same everywhere. Post updates and photos regularly. Ask happy clients for honest reviews, and never buy or write fake ones.

How Market Loom helps

Local SEO and Google Business Profile setup are part of our SEO, AEO and GEO service.

Questions, answered

Is Google Business Profile free?

Yes. Creating, verifying and updating a profile is free.

Will my home address be shown?

Not if you set it up as a service-area business. Google uses the address only for verification.

How do I get more reviews?

Ask satisfied clients after finished work and make it easy with your profile’s review link. Never offer rewards for reviews.

Want help with this?

Tell us about your business and we’ll reply with how we can help, with no obligation.