Guides for growing businesses.
Plain answers to the questions business owners ask us about search, AI, websites and getting found.
GUIDE
What are AEO and GEO?
A plain guide to answer engine optimisation (AEO) and generative engine optimisation (GEO): how AI assistants pick businesses to mention, and what to do about it.
READ →GUIDEWhat is an AI agent, and how do you choose one?
What an AI agent is, what it can and cannot do for a business, and six questions to ask before you build or buy one.
READ →GUIDEThe business website checklist
A practical 10-point checklist to make your business website clearer, faster and better at turning visitors into enquiries.
READ →GUIDELocal SEO and Google Business Profile, made simple
How local SEO works, how to set up and verify a Google Business Profile (even if you work from home), and what helps you show up on Google Maps.
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