What are AEO and GEO?
People now ask ChatGPT, Gemini, Perplexity and Google’s AI answers before they ever click a website. AEO and GEO are how your business becomes one of the names those answers mention.
SEO, AEO and GEO in one line each
SEO (search engine optimisation) helps your pages rank in Google’s normal results.
AEO (answer engine optimisation) helps your content become the direct answer: featured snippets, voice answers and AI overviews.
GEO (generative engine optimisation) helps AI assistants like ChatGPT and Perplexity understand, trust and name your business when someone asks for a recommendation.
How AI assistants decide what to say
AI assistants read the web, then build an answer from sources they can understand and trust. They favour pages that answer a question clearly, explain who the business is and what it does, and are backed up by other sites that mention the same business.
If your website is vague, slow or hard to read, the assistant simply picks someone else.
What you can do this month
Answer real questions. Add a short questions section to each service page, written the way customers actually ask.
Say who you are, clearly. Your name, what you do, where you work and how to contact you should be easy to find on every page.
Add structured data. Schema markup (Organization, Service, FAQ) tells search engines and AI exactly what each page is about.
Allow AI crawlers. Make sure your robots.txt does not block assistants like GPTBot, ClaudeBot and PerplexityBot, and consider an llms.txt summary file.
Get mentioned elsewhere. Business directories, LinkedIn, Google Business Profile and honest reviews all help AI trust you.
How Market Loom helps
We set all of this up as part of our SEO, AEO and GEO service, and we use it on our own site first.
Questions, answered
Is AEO different from SEO?
Yes, but they work together. SEO helps you rank; AEO helps your content become the answer shown or spoken to the user.
Can I pay to appear in ChatGPT answers?
No. Assistants choose sources they understand and trust, so clear content, structured data and real mentions are what count.
How long does GEO take?
It builds over weeks and months as search engines and AI tools re-read your site and see more mentions of your business.
Want help with this?
Tell us about your business and we’ll reply with how we can help, with no obligation.